A publication or book can help you expand your business in a way no form of advertising can. Whether you are with a small or large organization this practical certificate is designed to help entrepreneurs, businesses, and organizations self-publish non-fiction to promote and enhance your core business goals such as customer retention and building your brand. Get unique insights into finding your niche and developing customer oriented information that build customer relationships. Find out about self-publishing print publications and books. Then discover how to go about creating, formatting and publishing an eBook. Finally acquire the keys to marketing your print hard copy publication, book or eBook. Most importantly, you will create a marketing plan so you can map out your marketing steps from start to finish.